Starting and Scaling A Real Estate Business

For those looking to break into the real estate business, there is no better time to start. There are tons of resources out there that practically take you by the hand in teaching how to generate leads.

One of the most common ways to do this is to create a website that connects through an IDX broker. This allows you set up current listings in your MLS so they are automatically updated on your website.

See video below:

This is a very powerful tool since the National Association of Realtors and Google found that 90% of home buyers start their search online.

Video marketing

Another avenue that is worth exploring is Youtube. YouTube is now one of the top traffic sources on the internet and there isn’t much competition in the real estate market here. You can simply do overviews in each neighborhood in order to find targeted buyers in your area.

Getting Started

The best way to get started is to pick a lead generation method such as a website or YouTube channel, and take action. Check out what other real estate agents are doing in your area. It doesn’t matter whether you are in Detroit Michigan or Tampa, Florida, you will find that there are plenty of new home buyers you can pull into your lead generation system no matter what you chose (I was joking about Detroit). If you’re a Realtor in Detroit, I can’t help you.

Most real estate agents are still far behind the curve in terms of marketing themselves online. Many are still wondering how to login to their email. So if you apply yourself even the slightest bit, you will be ahead of the curve.

Scaling Your Business

Once you find a medium that is generating your leads, it’s time to get cranking. Find out how you are getting traffic and leads and think of ways to scale it up. Are there any other cities in your area that you can serve? Any new neighborhoods you can target in your campaigns?

There are so many powerful ways you can generate leads, you just have to get started and take action.